How to create an email marketing with video using MailChimp and Viwom

In this tutorial you will learn how to easily create, configure and send an email marketing campaign with video that plays directly in the inbox. Yes, it's real!

Viwom is a platform that solves the problem of embedding video with autoplay in email marketing campaigns, easy to use, mobile-friendly and 100% compatible with MailChimp. You can create professional, high impact and dynamic email campaigns that increase CTR up to 280%.

To create a campaign you must have your video and HTML template, to export a template from MailChimp you can see how it is done from this link.

1. Create your Viwom Account

If you don't have an account, create one here. By default, you will be logged in the FREE plan, that includes 100 video impressions to make some tests. You can upgrade your plan or purchase extra video impressions as needed. Viwom delivers millions of videos in email every day. It has solid servers and is partner of Amazon and Google Cloud to deliver your videos in the emails, regardless of the volume or concurrent users.
email marketing campaign

2. Upload your Video File

Select your video file from your computer. The Viwom platform is compatible with all video formats such as mp4, avi, mov and flv. Press the green button, select your video and click the yellow button to upload it. Viwomail will automatically create all the necessary video formats to be compatible with every Operating System, device or navigator.
email marketing campaign

3. Video Succesfully Uploaded

If your video has been succesfully uploaded you will see it in your Videos List with the active status. Click on the CREATE CAMPAIGN button. You should upload your video in the best quality, but with the limit of 120 Mbytes. If you need more Mb, please contact us here.
email marketing campaign

4. Create your First Viwom Campaign

Perfect! Now is time to create your first video email campaign. It's so easy it will take you just a couple of minutes. Put a name to your Campaign and introduce the number of people you want to reach. Select Auto-play if you want your videos automatically play in the email when suscribers open the email. Note that some email clients, like Oulook Desktop PC, are not compatible with autoplay, but in this case Viwomail will show a fallback image with a play icon. Everything is automated. Choose loop to play the video again and again, and mute to play it in silence.
email marketing campaign

5. Insert your Video Width

Enter the width in pixels for the size you want your video to be displayed in your HTML design. In this example we are using the standard You Tube resolution: 640px of width. An img tag is generated in order to you indicate where you want to place your video in your HTML design. Copy this img tag and open your HTML file

6. Paste the code into your HTML Template

Paste the code created by the Viwom platform into your HTML Template. Place it where do you want to be displayed. We usually insert the code within a table tag. Then save your new HTML TEMPLATE to your computer.

7. Upload your new HTML Template

Now that you have pasted the img tag into your HTML document and you have saved changes, you have to SELECT HTML from your computer and press the NEXT button.
email marketing campaign

8. Coffee Time!

Is time to take a cup of coffee. It will take just a few minutes. Relax, our System is in charge.
email marketing campaign

9. Preview your Video Email

You can check how your video email looks. Press the blue botton to see a preview of your new video email template. In case video is not supported by some email clients, a preview video-GIF will be shown. You can view the video-GIF generated by Viwomail and the fallback image for Outlook Desktop PC cases. If you are happy with this, please press NEXT, if not, you can customise this images or the animation GIF by uploading yours. When you are finished you can update to see the changes and click the NEXT button.
email marketing campaign

10. Download your Viwom HTML Template

Download your HTML VIDEO EMAIL TEMPLATE, and you're ready to send your video email campaign with MailChimp. Be sure that you have enough video impressions in your Viwom counter to manage your campaign. Tipically, you will need 80% of your open rate. For example, to launch a campaign to 100,000 suscribers with an open rate of 10%, you will need aproximately 8,000 video impressions.
email marketing campaign

11. Time to Go to MailChimp

Now that you have your Viwomail HTML Template is time to go to MailChimp to start your campaign. Just log in to your MailChimp account.

video email marketing campaign in mailchimp

12. Create your campaign

It is very important that you follow the steps outlined below. If you create the campaign differently, VIWOM compatibility may be lost.

Go to the CAMPAIGNS section and click on the CREATE CAMPAIGN button. A pop-up window will appear in which you must click CREATE AN EMAIL. Enter the name of your campaign and click on BEGIN.

13. Select your list of subscribers

In this part you must select who you want to receive your campaign. Choose your preferred option and click NEXT.
Select your list of subscribers

14. Fill out the configuration fields

In this section you must choose the subject of your campaign, the preview text, your name, email address etc ...
IMPORTANT: At the bottom of the page is the MORE OPTIONS section where the AUTO-CONVERT VIDEO checkbox should be unchecked. Click NEXT to continue.

15. Create your HTML template with video

Now, you must upload your HTML template that you downloaded from the VIWOM platform. Select the CODE YOUR OWN tab and choose the PASTE IN CODE option. Click NEXT to continue. Select CODE YOUR OWN and PASTE IN CODE
Create your HTML template with video in mailchimp

16. COPY AND PASTE your VIWOM video email template

Copy all HTML text from the template that you downloaded from VIWOM and paste it into the editor on the right hand side, CODE. After you paste it, you will see it on the left hand side.
IMPORTANT: In the SETTINGS tab, the AUTOMATIC CSS INLINER checkbox must be unchecked. Click SAVE and NEXT to continue.

17. Time to send

Send your campaign or schedule your time of delivery. You can also check if the various parts of your video email campaign are correct.