How to create email marketing with video using Experian and Viwom

In this tutorial you will learn how to easily create, configure and send an email marketing campaign with video that plays directly in the inbox, using Experian and Viwom.
Yes, it's real!



Viwom is a platform that solves the problem of embedding video with autoplay in email marketing campaigns, easy to use, mobile-friendly and 100% compatible with Experian. You can create professional, high impact and dynamic email campaigns that increase CTR up to 173%.

1. Create your Viwom Account

If you don't have an account, create one here. By default, you will be logged in the FREE plan, that includes 100 video impressions to make some tests. You can upgrade your plan or purchase extra video impressions as needed. Viwom delivers millions of videos in email every day. It has solid servers and is partner of Amazon and Google Cloud to deliver your videos in the emails, regardless of the volume or concurrent users.
email marketing campaign

2. Upload your Video File

Select your video file from your computer. The Viwom platform is compatible with all video formats such as mp4, avi, mov and flv. Press the green button, select your video and click the yellow button to upload it. Viwom will automatically create all the necessary video formats to be compatible with every Operating System, device or navigator.
email marketing campaign

3. Video Succesfully Uploaded

If your video has been succesfully uploaded you will see it in your Videos List with the active status. Click on the CREATE CAMPAIGN button. You should upload your video in the best quality, but with the limit of 120 Mbytes. If you need more Mb, please contact us here.
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4. Create your First Viwom Campaign

Perfect! Now is time to create your first video email campaign. It's so easy it will take you just a couple of minutes. Put a name to your Campaign and introduce the number of people you want to reach. Select Auto-play if you want your videos automatically play in the email when suscribers open the email. Note that some email clients, like Oulook Desktop PC, are not compatible with autoplay, but in this case Viwom will show a fallback image with a play icon. Everything is automated. Choose loop to play the video again and again, and mute to play it in silence.
email marketing campaign

5. Insert your Video Width

Enter the width in pixels for the size you want your video to be displayed in your HTML design. In this example we are using the standard You Tube resolution: 640px of width. An img tag is generated in order to you indicate where you want to place your video in your HTML design. Copy this img tag and open your HTML file

6. Paste the code into your HTML Template

Paste the code created by the Viwom platform into your HTML Template. Place it where do you want to be displayed. We usually insert the code within a table tag. Then save your new HTML TEMPLATE to your computer.

7. Upload your new HTML Template

Now that you have pasted the img tag into your HTML document and you have saved changes, you have to SELECT HTML from your computer and press the NEXT button.
email marketing campaign

8. Coffee Time!

Is time to take a cup of coffee. It will take just a few minutes. Relax, our System is in charge.
email marketing campaign

9. Preview your Video Email

You can check how your video email looks. Press the blue botton to see a preview of your new video email template. In case video is not supported by some email clients, a preview video-GIF will be shown. You can view the video-GIF generated by Viwom and the fallback image for Outlook Desktop PC cases. If you are happy with this, please press NEXT, if not, you can customise this images or the animation GIF by uploading yours. When you are finished you can update to see the changes and click the NEXT button.
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10. Download your Viwom HTML Template

Download your HTML VIDEO EMAIL TEMPLATE, and you're ready to send your video email campaign with Experian Be sure that you have enough video impressions in your Viwom counter to manage your campaign. Tipically, you will need 80% of your open rate. For example, to launch a campaign to 100,000 suscribers with an open rate of 10%, you will need aproximately 8,000 video impressions.
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11. Time to Go to Experian (Cheetah Mail)

Now that you have your Viwom HTML Template it´s time to go to Cheetah Mail to start your campaign. Just log in to your Experian account.
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12. Set up a Campaign

You must go to the left menu and click on CREATE A NEW MAILING. Then you must NAME your NEW MAILING CAMPAIGN.
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13. Fill Sender Details

You must fill all your sender details information for your campaign. After that, click SAVE AND NEXT.
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14. Upload your HTML Template code here

Upload the HTML file that you have downloaded from the Viwom plataform.
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15. Preview your HTML Template

You can preview and test the responsiveness your HTML Template.
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16. Send your campaign

You can define the date and time you want to send your campaign or instead you can do it immediately.
email marketing campaign