Email marketing has become a classic that never goes out of style, and the availability of new tools and technologies has allowed this practical means of communication to evolve at high speed.
Posts Tagged: video marketing tips
The festive season is upon us and you will recognise it by the twinkly lights, jolly holiday songs and special Christmas email marketing campaigns! For a lot of brands and especially retailers, this is the time of the year to put out special offers, seasonal deals and attract as many customers as possible – people… Read more »
In just over a month, many families around the world will be celebrating Christmas in their homes and in their hearts. The warmth of the holidays is starting to live on the streets, even in the coldest of winter temperatures. All the bright lights that decorate our city streets are starting to appear, and we… Read more »
Mid-autumn is now arriving. In some parts of the world, the temperatures are descending, and with each gust of wind, the leaves continue falling, just like the prices of our favorite products and brands. It’s time to make way for sale season on a massive scale. There’s no better way to kick off November than… Read more »
How many times have you heard the phrase “All roads lead to Rome”? Have you ever stopped to think that you can accomplish the same thing with your company action plan? If you haven’t done it yet and you’re looking to maximize results for each and every one of your strategies without wasting time or… Read more »
Adapting content to different devices is vital in today’s world where opening email on tablets and mobile phones is becoming more commonplace. According to the 5th Splio Barometer , the rate of opening marketing emails via mobile phones has increased by 73% in the past years, which is why we’ve automated the entire process of… Read more »
Video continues to be people’s preferred mode of communication. In fact, 4 thousand million videos are watched every day. And email, although believed to be obsolete with the arrival of social media, continues to be the king of communication channels. Every minute 204 million emails are opened, which is an astounding fact if we compare… Read more »
Thanks to its auto-play technology, Viwomail can boost CTR (click through rate) by up to 173% and ROI (return on investment) by up to 50% over traditional video e-mail marketing. How? Read on.
An excellent multichannel marketing strategy no longer depends so much on the amount of advertising media. The key is to make each channel a means to connect with the minds of our consumers. This is the case of Viwomail, which allows us to add unexpected value, generating up to 50% more ROI (return on investment)… Read more »
In this article we explain how to do effective video email marketing campaigns, with embedded video that plays automatically in the email. Tips to avoid the junk folder and what kind of videos perform best. Everyone knows that video is the public’s favorite format, and that email is the most visited channel throughout the day…. Read more »