Due to its fast and easy nature, email marketing is a strategy that gives the impression that it does not have a strong power of influence. On the contrary, email is a tool that, if used correctly, can generate a high level of persuasion in consumers.
Posts Tagged: video marketing strategy
Video is undeniably the public’s favorite format, and according to a recent report by ConsumerLab TV and Ericsson Media, the viewing time of video-on-demand has increased 50%. As proven by a recent study by Google and Ipson MediaCT, the sector that has benefited most from this trend is the tourism sector, in which travel videos… Read more »
Email marketing has become a classic that never goes out of style, and the availability of new tools and technologies has allowed this practical means of communication to evolve at high speed.
The festive season is upon us and you will recognise it by the twinkly lights, jolly holiday songs and special Christmas email marketing campaigns! For a lot of brands and especially retailers, this is the time of the year to put out special offers, seasonal deals and attract as many customers as possible – people… Read more »
In just over a month, many families around the world will be celebrating Christmas in their homes and in their hearts. The warmth of the holidays is starting to live on the streets, even in the coldest of winter temperatures. All the bright lights that decorate our city streets are starting to appear, and we… Read more »
Mid-autumn is now arriving. In some parts of the world, the temperatures are descending, and with each gust of wind, the leaves continue falling, just like the prices of our favorite products and brands. It’s time to make way for sale season on a massive scale. There’s no better way to kick off November than… Read more »
Despite the belief that the arrival of social media has caused email marketing to slowly decline toward its disappearance, it’s been reclaimed thanks to new technologies, that have improved its performance by allowing things such as embedding video with autoplay in emails.
How many times have you heard the phrase “All roads lead to Rome”? Have you ever stopped to think that you can accomplish the same thing with your company action plan? If you haven’t done it yet and you’re looking to maximize results for each and every one of your strategies without wasting time or… Read more »
Adapting content to different devices is vital in today’s world where opening email on tablets and mobile phones is becoming more commonplace. According to the 5th Splio Barometer , the rate of opening marketing emails via mobile phones has increased by 73% in the past years, which is why we’ve automated the entire process of… Read more »
Video continues to be people’s preferred mode of communication. In fact, 4 thousand million videos are watched every day. And email, although believed to be obsolete with the arrival of social media, continues to be the king of communication channels. Every minute 204 million emails are opened, which is an astounding fact if we compare… Read more »