Email marketing: The power of persuasion

Posted by & filed under Email Marketing.

Neuromarketing

Due to its fast and easy nature, email marketing is a strategy that gives the impression that it does not have a strong power of influence. On the contrary, email is a tool that, if used correctly, can generate a high level of persuasion in consumers.

Christmas in your inbox

Posted by & filed under Email Marketing.

Christmas e-card

The festive season is upon us and you will recognise it by the twinkly lights, jolly holiday songs and special Christmas email marketing campaigns! For a lot of brands and especially retailers, this is the time of the year to put out special offers, seasonal deals and attract as many customers as possible – people… Read more »

All strategies lead to email marketing

Posted by & filed under Email Marketing.

email marketing strategy

How many times have you heard the phrase “All roads lead to Rome”? Have you ever stopped to think that you can accomplish the same thing with your company action plan? If you haven’t done it yet and you’re looking to maximize results for each and every one of your strategies without wasting time or… Read more »

The evolution of email marketing: videos that play automatically

Posted by & filed under Video email.

Video in email

Video continues to be people’s preferred mode of communication. In fact, 4 thousand million videos are watched every day.  And email, although believed to be obsolete with the arrival of social media, continues to be the king of communication channels. Every minute 204 million emails are opened, which is an astounding fact if we compare… Read more »

Tips for a perfect video email

Posted by & filed under Video Marketing Tips.

Video email

In this article we explain how to do effective video email marketing campaigns, with embedded video that plays automatically in the email. Tips to avoid the junk folder and what kind of videos perform best. Everyone knows that video is the public’s favorite format, and that email is the most visited channel throughout the day…. Read more »