Thanks to its auto-play technology, Viwomail can boost CTR (click through rate) by up to 173% and ROI (return on investment) by up to 50% over traditional video e-mail marketing. How? Read on.
Posts Tagged: video email marketing
An excellent multichannel marketing strategy no longer depends so much on the amount of advertising media. The key is to make each channel a means to connect with the minds of our consumers. This is the case of Viwomail, which allows us to add unexpected value, generating up to 50% more ROI (return on investment)… Read more »
In this article we explain how to do effective video email marketing campaigns, with embedded video that plays automatically in the email. Tips to avoid the junk folder and what kind of videos perform best. Everyone knows that video is the public’s favorite format, and that email is the most visited channel throughout the day…. Read more »
The benefits of viwomail.com, and video marketing in general, don’t just lie in email marketing campaigns of massive promotion seeking immediate conversion. Another benefit is to try to add a simple video to your transactional email. There are other marketing factors, such as the customer relationship, that can be enhanced with transactional video emails. This… Read more »
Nowadays, videos can be embedded in customers’ websites, social networks like Facebook, Twitter, Vine, Instagram and online platforms like YouTube. SO WHY NO VIDEO IN EMAIL UNTIL NOW?
When it comes to embedding video into email, we have to deal with a lot of questions. One of them is: does the technology to embed video into email really exist? Is it compatible with all email clients, with all devices, operating systems and web browsers? Is it compatible with the majority of ESPs (Email Service… Read more »
While the majority of ESPs (Email Service Providers) say forget embedding video in email marketing, there is a new technology that enables you to do it successfully. It’s true that HTML5 video tag is not allowed by many email clients, and this is the reason why ESPs advise against using video in email. Would you… Read more »
Viwomail is a new technology that lets you create video email marketing campaigns, or in other words to embed video in email that plays automatically in the inbox.