Throughout this serie of articles we have undertaken to share the best digital platforms with you, those allowing you to send your video email after completing a campaign with Viwom technology, thereby enhancing the impact of your email marketing campaigns.
Posts Tagged: email marketing with video
Video is undeniably the public’s favorite format, and according to a recent report by ConsumerLab TV and Ericsson Media, the viewing time of video-on-demand has increased 50%. As proven by a recent study by Google and Ipson MediaCT, the sector that has benefited most from this trend is the tourism sector, in which travel videos… Read more »
How many times have you heard the phrase “All roads lead to Rome”? Have you ever stopped to think that you can accomplish the same thing with your company action plan? If you haven’t done it yet and you’re looking to maximize results for each and every one of your strategies without wasting time or… Read more »
Video continues to be people’s preferred mode of communication. In fact, 4 thousand million videos are watched every day. And email, although believed to be obsolete with the arrival of social media, continues to be the king of communication channels. Every minute 204 million emails are opened, which is an astounding fact if we compare… Read more »
Thanks to its auto-play technology, Viwomail can boost CTR (click through rate) by up to 173% and ROI (return on investment) by up to 50% over traditional video e-mail marketing. How? Read on.
An excellent multichannel marketing strategy no longer depends so much on the amount of advertising media. The key is to make each channel a means to connect with the minds of our consumers. This is the case of Viwomail, which allows us to add unexpected value, generating up to 50% more ROI (return on investment)… Read more »
When it comes to embedding video into email, we have to deal with a lot of questions. One of them is: does the technology to embed video into email really exist? Is it compatible with all email clients, with all devices, operating systems and web browsers? Is it compatible with the majority of ESPs (Email Service… Read more »