It may sound like the title of futuristic film about an alien invasion but we’re not talking about the future. We’re talking about a demographic reality and, to a large extent, about a real invasion of potential consumers and ‘influencers,’ who should be considered as the target for your next email marketing campaign.
Posts Tagged: email marketing campaign
What Is A Newsletter Template? A newsletter template is a basic layout designed to fit your content and images in a single page. To make your campaigns effective and easy, it’s important to design beautiful and eye-catching newsletters to attract your recipients’ attention. Your newsletter design should not only complement your content, it should add… Read more »
In your inbox Email marketing, it appears, is here to stay. With 2.5 billion email users worldwide, three times the amount of Facebook and Twitter users combined, it presents an immense opportunity for marketers to generate traffic and acquire customer data. In fact, 41% per cent of marketers use their email marketing performance data as… Read more »
The e-commerce sector is growing exponentially, such that Forrester expects, based on the trend in recent years, that in 2020 (in just three years) sales made on mobile devices will be worth 252 billion dollars, which would represent a 119% increase in just five years. In 2015 alone online sales of over 115 billion dollars… Read more »
Despite the belief that the arrival of social media has caused email marketing to slowly decline toward its disappearance, it’s been reclaimed thanks to new technologies, that have improved its performance by allowing things such as embedding video with autoplay in emails.
Thanks to its auto-play technology, Viwomail can boost CTR (click through rate) by up to 173% and ROI (return on investment) by up to 50% over traditional video e-mail marketing. How? Read on.
An excellent multichannel marketing strategy no longer depends so much on the amount of advertising media. The key is to make each channel a means to connect with the minds of our consumers. This is the case of Viwomail, which allows us to add unexpected value, generating up to 50% more ROI (return on investment)… Read more »