Email metrics you must be tracking on a daily basis

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Email metrics

Email marketing is a must-have for any online business. If your emails are engaging and relevant, this communication channel can give you an excellent Return on Investment (RoI). Research from Econsultancy showed that 73% of respondents rated email as “Excellent/Good” for delivering RoI, and according to the DMA’s Email Marketer Tracker it’s ratio can hit… Read more »