Adapting content to different devices is vital in today’s world where opening email on tablets and mobile phones is becoming more commonplace. According to the 5th Splio Barometer , the rate of opening marketing emails via mobile phones has increased by 73% in the past years, which is why we’ve automated the entire process of creating a responsive video email campaign. Read more »
Video continues to be people’s preferred mode of communication. In fact, 4 thousand million videos are watched every day. And email, although believed to be obsolete with the arrival of social media, continues to be the king of communication channels. Every minute 204 million emails are opened, which is an astounding fact if we compare this with the 4 million Google searches performed each minute.
Thanks to its auto-play technology, Viwomail can boost CTR (click through rate) by up to 173% and ROI (return on investment) by up to 50% over traditional video e-mail marketing. How? Read on. Read more »
An excellent multichannel marketing strategy no longer depends so much on the amount of advertising media. The key is to make each channel a means to connect with the minds of our consumers. This is the case of Viwomail, which allows us to add unexpected value, generating up to 50% more ROI (return on investment) per e-mail marketing campaign.
In this article we explain how to do effective video email marketing campaigns, with embedded video that plays automatically in the email. Tips to avoid the junk folder and what kind of videos perform best.
Everyone knows that video is the public’s favorite format, and that email is the most visited channel throughout the day. So it´s a good idea to merge them to give to the public the format that they love in the channel that they visit most.
In this article we will analyze the motivations of users for subscribing to a brand newsletter. After read it you will know more about what your subscribers really want, and therefore get more followers and sales.
If you are a Viwomail user, you know that we innovate day by day to give you the best tech and to give you the highest efficiency in your video marketing campaigns by email.
In this post we will show you the latest features that we have created and that you can use in our platform www.viwomail.com
Many sectors are using Viwomail since its creation two years ago. From press to fashion to e-commerce, among others. But there is certainly a sector that is betting big on this new channel of communication, and it is the tourism sector.
We are in the era of video, numerous studies show that we prefer to watch a video before reading a written text. And the tourism sector, in which emotions are fundamental in decision-making, has decided to give the public what it wants: audiovisual content. Read more »
Around the same time every year those of us that work in the corporate world start asking ourselves the same question: What can we do for this year’s Christmas card?
The benefits of viwomail.com, and video marketing in general, don’t just lie in email marketing campaigns of massive promotion seeking immediate conversion. Another benefit is to try to add a simple video to your transactional email.
There are other marketing factors, such as the customer relationship, that can be enhanced with transactional video emails. This will generate positive brand perception in the mind of the consumer, from the first moment of contact compared with the typical, overused transactional email.
Here we will explore some ideas for non-massive video email.