They say you have to “evolve or die.” At Viwom we are certainly not the same as we were three years ago when we launched our business venture. There have been many changes over this time: new countries, more staff, product improvements, new services and even new offices. And all this had to be reflected on our website, and our logo, which has changed along with us.
Due to its fast and easy nature, email marketing is a strategy that gives the impression that it does not have a strong power of influence. On the contrary, email is a tool that, if used correctly, can generate a high level of persuasion in consumers. Read more »
Video is undeniably the public’s favorite format, and according to a recent report by ConsumerLab TV and Ericsson Media, the viewing time of video-on-demand has increased 50%. As proven by a recent study by Google and Ipson MediaCT, the sector that has benefited most from this trend is the tourism sector, in which travel videos are the top-viewed online videos.
Email marketing has become a classic that never goes out of style, and the availability of new tools and technologies has allowed this practical means of communication to evolve at high speed.
The festive season is upon us and you will recognise it by the twinkly lights, jolly holiday songs and special Christmas email marketing campaigns! For a lot of brands and especially retailers, this is the time of the year to put out special offers, seasonal deals and attract as many customers as possible – people are in a gift-giving, deal-seeking and generous spirit!
In just over a month, many families around the world will be celebrating Christmas in their homes and in their hearts. The warmth of the holidays is starting to live on the streets, even in the coldest of winter temperatures.
All the bright lights that decorate our city streets are starting to appear, and we can already hear the jingle of Christmas bells playing in our minds. It’s impossible to ignore this Christmas spirit that’s beginning to emerge, which is why we’re just in time to launch our Christmas email marketing campaigns.
Mid-autumn is now arriving. In some parts of the world, the temperatures are descending, and with each gust of wind, the leaves continue falling, just like the prices of our favorite products and brands. It’s time to make way for sale season on a massive scale.
There’s no better way to kick off November than with a marathon of unbeatable deals! Black Friday, Cyber Monday and El Buen Fin (in Mexico) are all approaching therefore we’re going to give you some tips for coming up with a top marketing strategy! Read more »
Despite the belief that the arrival of social media has caused email marketing to slowly decline toward its disappearance, it’s been reclaimed thanks to new technologies, that have improved its performance by allowing things such as embedding video with autoplay in emails.
How many times have you heard the phrase “All roads lead to Rome”? Have you ever stopped to think that you can accomplish the same thing with your company action plan? If you haven’t done it yet and you’re looking to maximize results for each and every one of your strategies without wasting time or money, then this is the best moment to begin a marketing plan in which all strategies converge in one place: Email Marketing.
Adapting content to different devices is vital in today’s world where opening email on tablets and mobile phones is becoming more commonplace. According to the 5th Splio Barometer , the rate of opening marketing emails via mobile phones has increased by 73% in the past years, which is why we’ve automated the entire process of creating a responsive video email campaign. Read more »