Email metrics you must be tracking on a daily basis

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Email metrics

Email marketing is a must-have for any online business. If your emails are engaging and relevant, this communication channel can give you an excellent Return on Investment (RoI). Research from Econsultancy showed that 73% of respondents rated email as “Excellent/Good” for delivering RoI, and according to the DMA’s Email Marketer Tracker it’s ratio can hit… Read more »

Power to Millennials…!

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Milennials

It may sound like the title of futuristic film about an alien invasion but we’re not talking about the future. We’re talking about a demographic reality and, to a large extent, about a real invasion of potential consumers and ‘influencers,’ who should be considered as the target for your next  email marketing campaign.

State of email marketing 2017

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E-Mail Marketing

In your inbox Email marketing, it appears, is here to stay. With 2.5 billion email users worldwide, three times the amount of Facebook and Twitter users combined, it presents an immense opportunity for marketers to generate traffic and acquire customer data. In fact, 41% per cent of marketers use their email marketing performance data as… Read more »

Email marketing: The power of persuasion

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Neuromarketing

Due to its fast and easy nature, email marketing is a strategy that gives the impression that it does not have a strong power of influence. On the contrary, email is a tool that, if used correctly, can generate a high level of persuasion in consumers.

Email Marketing: Trends for 2017

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Trends of email marketing

Email marketing has become a classic that never goes out of style, and the availability of new tools and technologies has allowed this practical means of communication to evolve at high speed.

Christmas in your inbox

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Christmas e-card

The festive season is upon us and you will recognise it by the twinkly lights, jolly holiday songs and special Christmas email marketing campaigns! For a lot of brands and especially retailers, this is the time of the year to put out special offers, seasonal deals and attract as many customers as possible – people… Read more »

All strategies lead to email marketing

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email marketing strategy

How many times have you heard the phrase “All roads lead to Rome”? Have you ever stopped to think that you can accomplish the same thing with your company action plan? If you haven’t done it yet and you’re looking to maximize results for each and every one of your strategies without wasting time or… Read more »

7 email marketing trends

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Send video in email

An excellent multichannel marketing strategy no longer depends so much on the amount of advertising media. The key is to make each channel a means to connect with the minds of our consumers. This is the case of Viwomail, which allows us to add unexpected value, generating up to 50% more ROI (return on investment)… Read more »