Adapting content to different devices is vital in today’s world where opening email on tablets and mobile phones is becoming more commonplace. According to the 5th Splio Barometer , the rate of opening marketing emails via mobile phones has increased by 73% in the past years, which is why we’ve automated the entire process of… Read more »
Monthly Archives: October 2016
Video continues to be people’s preferred mode of communication. In fact, 4 thousand million videos are watched every day. And email, although believed to be obsolete with the arrival of social media, continues to be the king of communication channels. Every minute 204 million emails are opened, which is an astounding fact if we compare… Read more »
Thanks to its auto-play technology, Viwomail can boost CTR (click through rate) by up to 173% and ROI (return on investment) by up to 50% over traditional video e-mail marketing. How? Read on.
An excellent multichannel marketing strategy no longer depends so much on the amount of advertising media. The key is to make each channel a means to connect with the minds of our consumers. This is the case of Viwomail, which allows us to add unexpected value, generating up to 50% more ROI (return on investment)… Read more »