Videos remain in the lead as the content type of choice. So far, 2017 has been the year of video marketing and it is predicted that this rising trend will continue upwards in 2018, representing 84% of Internet traffic.
Email marketing is a must-have for any online business. If your emails are engaging and relevant, this communication channel can give you an excellent Return on Investment (RoI). Research from Econsultancy showed that 73% of respondents rated email as “Excellent/Good” for delivering RoI, and according to the DMA’s Email Marketer Tracker it’s ratio can hit an astounding 30:1.
As you know, Viwom is the only digital platform that allows you to include videos in your email marketing campaigns, assuring you that your content will always be visualized by your subscribers, regardless of the technology they are using to open your email.
It may sound like the title of futuristic film about an alien invasion but we’re not talking about the future. We’re talking about a demographic reality and, to a large extent, about a real invasion of potential consumers and ‘influencers,’ who should be considered as the target for your next email marketing campaign.
What Is A Newsletter Template? A newsletter template is a basic layout designed to fit your content and images in a single page. To make your campaigns effective and easy, it’s important to design beautiful and eye-catching newsletters to attract your recipients’ attention. Your newsletter design should not only complement your content, it should add more value to your digital media brand.
Throughout this serie of articles we have undertaken to share the best digital platforms with you, those allowing you to send your video email after completing a campaign with Viwom technology, thereby enhancing the impact of your email marketing campaigns.
As you already know, Viwom is a unique technology that allows you to embed video within email messages, featuring automatic playback when the recipient opens them.
At Viwom we are researching the best Email Service Providers (ESPs) and sending systems in order to recommend the very best to you, and make your video email campaign perfect.
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Email marketing, it appears, is here to stay. With 2.5 billion email users worldwide, three times the amount of Facebook and Twitter users combined, it presents an immense opportunity for marketers to generate traffic and acquire customer data. In fact, 41% per cent of marketers use their email marketing performance data as the top source for analytics data (Source: capterra.com). Older millennials are optimistic about email as well, with 72% believing it will stay around for at least another 10 years. Within the Millennials age group, however, it is important to note that they are largely on mobile (over 55%), so offering any email marketing solution needs to consider optimizing for mobile to effectively reach that audience (Litmus.com)
The e-commerce sector is growing exponentially, such that Forrester expects, based on the trend in recent years, that in 2020 (in just three years) sales made on mobile devices will be worth 252 billion dollars, which would represent a 119% increase in just five years. In 2015 alone online sales of over 115 billion dollars were made via mobiles and tablets.
For the e-commerce and retail sectors email marketing is a powerful tool, as it makes possible direct communication with potential customers, showing them a product that they can purchase with just a few clicks.
As you know, Viwom is the only platform currently able to combine email’s extensive reach with video’s powerful impact, as we have developed a smart technology that creates email marketing campaigns featuring embedded videos that play automatically when the recipient opens his email.