Email metrics

Posted by & filed under Email Marketing.

Email marketing is a must-have for any online business. If your emails are engaging and relevant, this communication channel can give you an excellent Return on Investment (RoI). Research from Econsultancy showed that 73% of respondents rated email as “Excellent/Good” for delivering RoI, and according to the DMA’s Email Marketer Tracker it’s ratio can hit an astounding 30:1.

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Viwom: New services

Posted by & filed under Viwom.

As you know, Viwom is the only digital platform that allows you to include videos in your email marketing campaigns, assuring you that your content will always be visualized by your subscribers, regardless of the technology they are using to open your email.

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Milennials

Posted by & filed under Email Marketing.

It may sound like the title of futuristic film about an alien invasion but we’re not talking about the future. We’re talking about a demographic reality and, to a large extent, about a real invasion of potential consumers and ‘influencers,’ who should be considered as the target for your next  email marketing campaign.

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Desing Newsletter

Posted by & filed under Video Marketing Tips.

What Is A Newsletter Template? A newsletter template is a basic layout designed to fit your content and images in a single page. To make your campaigns effective and easy, it’s important to design beautiful and eye-catching newsletters to attract your recipients’ attention. Your newsletter design should not only complement your content, it should add more value to your digital media brand.

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Compatibility with Experian

Posted by & filed under ESP- Email Services Providers.

Throughout this serie of articles we have undertaken to share the best digital platforms with you, those allowing you to send your video email after completing a campaign with Viwom technology, thereby enhancing the impact of your email marketing campaigns.

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Compatibility with Mailjet

Posted by & filed under ESP- Email Services Providers.

As you already know, Viwom is a unique technology that allows you to embed video within email messages, featuring automatic playback when the recipient opens them.

At Viwom we are researching the best Email Service Providers (ESPs) and sending systems in order to recommend the very best to you, and make your video email campaign perfect.

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E-Mail Marketing

Posted by & filed under Email Marketing.

In your inbox

Email marketing, it appears, is here to stay. With 2.5 billion email users worldwide, three times the amount of Facebook and Twitter users combined, it presents an immense opportunity for marketers to generate traffic and acquire customer data. In fact, 41% per cent of marketers use their email marketing performance data as the top source for analytics data (Source: capterra.com). Older millennials are optimistic about email as well, with 72% believing it will stay around for at least another 10 years. Within the Millennials age group, however, it is important to note that they are largely on mobile (over 55%), so offering any email marketing solution needs to consider optimizing for mobile to effectively reach that audience (Litmus.com)

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Compatibility with SendGrid

Posted by & filed under ESP- Email Services Providers.

As you know, Viwom is the only platform currently able to combine email’s extensive reach with video’s powerful impact, as we have developed a smart technology that creates email marketing campaigns featuring embedded videos that play automatically when the recipient opens his email.

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