It may sound like the title of futuristic film about an alien invasion but we’re not talking about the future. We’re talking about a demographic reality and, to a large extent, about a real invasion of potential consumers and ‘influencers,’ who should be considered as the target for your next email marketing campaign.
What Is A Newsletter Template? A newsletter template is a basic layout designed to fit your content and images in a single page. To make your campaigns effective and easy, it’s important to design beautiful and eye-catching newsletters to attract your recipients’ attention. Your newsletter design should not only complement your content, it should add more value to your digital media brand.
Throughout this serie of articles we have undertaken to share the best digital platforms with you, those allowing you to send your video email after completing a campaign with Viwom technology, thereby enhancing the impact of your email marketing campaigns.
As you already know, Viwom is a unique technology that allows you to embed video within email messages, featuring automatic playback when the recipient opens them.
At Viwom we are researching the best Email Service Providers (ESPs) and sending systems in order to recommend the very best to you, and make your video email campaign perfect.
In your inbox
Email marketing, it appears, is here to stay. With 2.5 billion email users worldwide, three times the amount of Facebook and Twitter users combined, it presents an immense opportunity for marketers to generate traffic and acquire customer data. In fact, 41% per cent of marketers use their email marketing performance data as the top source for analytics data (Source: capterra.com). Older millennials are optimistic about email as well, with 72% believing it will stay around for at least another 10 years. Within the Millennials age group, however, it is important to note that they are largely on mobile (over 55%), so offering any email marketing solution needs to consider optimizing for mobile to effectively reach that audience (Litmus.com)
The e-commerce sector is growing exponentially, such that Forrester expects, based on the trend in recent years, that in 2020 (in just three years) sales made on mobile devices will be worth 252 billion dollars, which would represent a 119% increase in just five years. In 2015 alone online sales of over 115 billion dollars were made via mobiles and tablets.
For the e-commerce and retail sectors email marketing is a powerful tool, as it makes possible direct communication with potential customers, showing them a product that they can purchase with just a few clicks.
As you know, Viwom is the only platform currently able to combine email’s extensive reach with video’s powerful impact, as we have developed a smart technology that creates email marketing campaigns featuring embedded videos that play automatically when the recipient opens his email.
At Viwom we have reinvented the world of email marketing, breathing life into promotional and transactional emails by creating video email marketing campaigns in which the video plays automatically when the recipient opens the email. Read more »
They say you have to “evolve or die.” At Viwom we are certainly not the same as we were three years ago when we launched our business venture. There have been many changes over this time: new countries, more staff, product improvements, new services and even new offices. And all this had to be reflected on our website, and our logo, which has changed along with us.
Due to its fast and easy nature, email marketing is a strategy that gives the impression that it does not have a strong power of influence. On the contrary, email is a tool that, if used correctly, can generate a high level of persuasion in consumers. Read more »